5 FREE Digital Marketing Certifications that You Must Have

Digital marketing certifications are a must if you want to become a top consideration for any digital marketing job. If you’re a fresher, getting a certification is the best thing you can do to increase your chances of getting hired.

Recruiters are looking for fresh talent all the time, and by doing a certification, you will stand a chance to become a leading candidate and become a hot pick for all recruiters.

Here is a list of 5 digital marketing certifications that you can get for FREE!

1. Digital Marketing Garage by Google

This introductory course on digital marketing can be done comprehensively, or module-wise as per your need. These free courses are approved by some of the leading experts across industries, across the globe.

You can learn them at your own pace and even get certified to show in your CV. You will learn more about how websites work, how to build a strong online strategy, how to create a social media plan, etc.

Check this certification out here: Google Digital Garage Certifications

2. Google AdWords Certification

This certification offers you a specialization in four areas of AdWords, namely, Search, Display, Video, Shopping ads, and Measurement. This can make you an expert in online search advertising.

After passing two Ads certification exams, you shall get a personalized certificate that is valid up to 12 months after passing the exam. This certification will really add to your credibility as a digital marketer.

Check this certification out here: Google AdWords Certifications

3. Facebook Blueprint Certification

Facebook advertising is one of the most effective ways to connect with your audience.

Becoming Blueprint certified shows that you have a complete understanding of Facebook advertising, from building a strategy to implementing it and analyzing the results. It sets the standard for digital advertisers, requiring advanced proficiency in Facebook, Instagram, and Messenger advertising.

While the courses are free, there are 3 exams, for which you might have to pay and get certified from Facebook.

Check this certification out here: Facebook Blueprint Certification

4. Content Marketing Course by Coursera

This course by the University of California is a great choice if you are a beginner and new to content marketing. This course will highlight the core strategies content marketers use to acquire and retain customers profitably.

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, and a lot more.

There will be a project at the end, towards the completion of which you will earn a certification.

Check this certification out here: The Strategy of Content Marketing

Conclusion

Certifications are, in essence, your proof of knowing a particular skill. They let the recruiters know for sure that not only do you say you have a particular skill, but you have a certification to show for it as proof.

At any stage of your professional career, certifications help you grow faster than those without certifications.

If you’re someone who is serious about your career and want to fast-track your growth in Digital Marketing, enroll in  Board Infinity’s Digital Marketing Learning Path. Get access to premium content, 1-on-1 mentoring directly from industry experts, access to tons of internship and job opportunities in major companies, and a lot more. Become a certified digital marketer!