Digital marketing is the trend nowadays, and so we see a large number of graduates wanting to study this domain. Some even want to own a digital marketing company. The best way to start in this case is using books.
Let’s look at a list of the 5 best digital marketing books for beginners, which will aid you in your journey of becoming a digital marketer.
1. Purple Cow: Transform your business by being remarkable
This book is by the ever famous Seth Godin, who was previously a business executive.
He has written about 19+ books and most of them get included in the list of the best digital marketing books for beginners.
His immense knowledge and a keen interest in the field make him an ultimate entrepreneur of the information age. This book talks about the success stories of many major markets and brands like Apple, Starbucks, Motorola, etc., and how they cut the clutter and succeeded in advertising, by being remarkable.
He tries to highlight techniques using which your business can become the purple cow. This book is very helpful to understand the foundation of digital marketing and how the world uses it.
2. Jab, Jab, Jab, Right Hook
This book is by the famous Gary Vaynerchuk, who is a four-time New York best-selling author and owns a digital media agency himself.
This book talks exclusively about social media marketing, and how to win the hearts of your customers. He gives remarkable tips on how to connect with customers and beat the competition.
Many top brands, though they have an active social media presence, do not seem to create ground-breaking content. He provides strategies for creating relevant social media content and converting followers to brand loyalists.
He has also written a few books on the topic of marketing and all of them can be included in the list of best digital marketing books for beginners. But this book is something special and talks about a different approach to providing immense value to the end customer before asking for anything in return.
3. Positioning: The Battle for your Mind
Positioning of any product/service or brand is extremely important, and this book talks about just that. This book will tell you about positioning, its aspects, and concepts, how to position your product well, the power of names, etc.
This book, no doubt, has a few of the best positioning examples and will help you with market strategies to build a positioning for your brand. Hence, this is an excellent book for digital marketers, especially when you are just a complete beginner in this domain.
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4. Digital Marketing for Dummies
In this book, the authors talk about marketing plans, SEO, customer journey, blogging, SEM, paid marketing, Social media marketing, analytics, etc.
Before you dive deep into digital marketing and select a specialization, you need to know the various sectors within it.
From covering every topic in-depth to giving more than 50+ blog ideas, in this book you'll find the best ways in which you can write promotional emails. This makes it an excellent source of reference material for anyone who is starting out in digital marketing and needs to up their knowledge.
5. Blogging: A Practical Guide To Start Your Blog
A blog is a great way to start your very own business, from home. If you want to avoid returning to work in a corporate cubicle and spend more time focusing on your family, then this is the perfect solution for you. Or perhaps you want the freedom to work from anywhere. Then a blog is an ideal way to begin.
Your blog is the starting point of your business. A business that will provide you with an income and allow you to work to your schedule, around all your other demands.
This book by Jo and Dale Reardon encourages one to start a blog and make a business out of it. It will take you through all the key steps to plan your new blog so that you will create your blog in the most time and cost-efficient way possible.
All in all, this book is super fantastic when it comes to teaching one about blogs and the power they hold for brand websites.
Conclusion
Books are an excellent source of learning. Especially, when you want to learn something deeply, mastering the basics is very crucial. Understanding digital marketing over and above what you know of it is very important, because it gives a wider perspective. Now that you know the 5 best digital marketing books for beginners, go take your pick.
Well, not all are voracious readers. For those ones, there is Board Infinity’s Digital Marketing Learning Path. Get premium content, 1-on-1 mentoring directly from industry experts, access to tons of internship and job opportunities in major companies, certification, and a lot more.