Company

ITC Limited: Leading Innovation in FMCG, Sustainability, and Diversified Business

ITC Limited: Leading Innovation in FMCG, Sustainability, and Diversified Business

ITC Limited is a multifaceted Indian conglomerate with a distinguished reputation spanning several sectors. Founded in 1910, the company operates in a variety of industries, including fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agribusiness, and information technology. Headquartered in Kolkata, West Bengal, India, ITC is recognized for its commitment to sustainable development and exemplary corporate governance. Through its diverse portfolio and strategic vision, ITC enhances the socio-economic fabric of India, employing extensive talent and upholding the highest standards in all its business endeavors. With a strong legacy and a forward-looking approach, ITC continues to innovate, expand, and thrive in competitive global markets.

1. ITC Limited Overview

About

AttributeDetails
FounderImperial Tobacco Company of India Limited
Industry TypeFMCG, Hotels, Paperboards, Agri-business
Founded1910
HeadquartersKolkata, West Bengal, India

History

Early Years (1910-1970)

  • 1910: ITC was founded as the 'Imperial Tobacco Company of India Limited', primarily as a cigarette manufacturing business.
  • 1953: ITC set up its first technical training school to enhance the skills of its workforce.
  • 1970: The company adopted the name 'India Tobacco Company Limited' to mark its diversification into other businesses.

Transformation and Expansion (1970-1990)

  • 1974:  entered the hospitality sector by establishing the ITC-Welcomgroup hotel business.
  • 1985: ITC invested in the paperboard and packaging sector through the acquisition of Bhadrachalam Paperboards.

Towards a Diversified Conglomerate (1990-2000)

  • 1990: ITC made significant strides in the agri-business segment, focusing on creating rural wealth.
  • 1994: The company was officially renamed 'ITC Limited' to reflect its diversified status beyond tobacco and cigarettes.
  • 2000: ITC launched the e-Choupal initiative, leveraging technology to empower rural farmers and enhance agricultural productivity.

Recent Developments (2000-Present)

  • 2001: ITC expanded its FMCG presence by launching popular brands in the foods category, such as 'Aashirvaad' and 'Sunfeast'.
  • 2014: ITC achieved carbon-positive status through its sustainability initiatives.
  • 2019: ITC continued strengthening its position in the FMCG domain by acquiring various brands and expanding its product portfolio.
  • 2023: The company laid out plans for further expansion and sustainability efforts, focusing on renewable energy sources and sustainable agriculture.

Key Milestones

Year Milestone
1910 Founded as the Imperial Tobacco Company of India Limited
1974 Entered the hospitality sector with ITC-Welcomgroup
1994 Renamed as ITC Limited to reflect business diversification
2000 Launched the e-Choupal initiative for rural empowerment
2019 Became a major player in the FMCG sector, diversifying its brand portfolio
2023 Launched new sustainability initiatives focused on renewable resources

2. Company Culture and Values

Mission

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To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value

Vision

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Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders

Core Values

ITC's Core Values are aimed at developing a customer-focused, high-performance organization which creates value for all its stakeholders:

  • Trusteeship: As professional managers, we are conscious that ITC has been given to us in "trust" by all our stakeholders. We will actualize stakeholder value and interest on a long-term sustainable basis.
  • Customer Focus: We are always customer-focused and will deliver what the customer needs in terms of value, quality, and satisfaction.
  • Respect for People: We are result-oriented, setting high-performance standards for ourselves as individuals and teams. We simultaneously respect and value people, uphold humanness and human dignity, and acknowledge that every individual brings different perspectives and capabilities to the team.
  • Excellence: We do what is right, do it well, and win. We will strive for excellence in whatever we do.
  • Innovation: We will constantly pursue newer and better processes, products, services, and management practices.
  • Nation Orientation: We are aware of our responsibility to generate economic value for the nation. In pursuit of our goals, we will make no compromise in complying with applicable laws and regulations at all levels.

3. ITC's Commitment to Corporate Excellence

ITC is a board-managed professional company, committed to creating enduring value for both the nation and the shareholder. It has a rich organizational culture rooted in its core values of respect for people and belief in empowerment. Its philosophy of all-round value creation is backed by strong corporate governance policies and systems.

ITC's Corporate Strategies

  • Create multiple drivers of growth by developing a portfolio of world-class businesses that best match organizational capability with opportunities in domestic and export markets.
  • Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business, and Information Technology.
  • Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability, and Internal Vitality.
  • Ensure that each of its businesses is world-class and internationally competitive.
  • Enhance the competitive power of the portfolio through synergies derived by blending the diverse skills and capabilities residing in ITC’s various businesses.
  • Create distributed leadership within the organization by nurturing talented and focused top management teams for each of the businesses.
  • Continuously strengthen and refine Corporate Governance processes and systems to catalyze the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability.

4. Comprehensive Product & Service Offering

ITC Limited is a diversified conglomerate in India with a significant presence across multiple industries. Here are the main product and service offerings from ITC:

1. FMCG (Fast Moving Consumer Goods): ITC is a leader in the FMCG sector, with offerings spanning:

  • Branded Foods: Products like Sunfeast biscuits, Yippee! noodles, Bingo! snacks, Aashirvaad atta, dairy, and beverages like B Natural juices.
  • Personal Care: Brands like Fiama, Vivel, and Engage offer soaps, shower gels, deodorants, and skin care products.
  • Education and Stationery: ITC Classmate provides stationery products and notebooks.
  • Lifestyle Retail: Wills Lifestyle, focused on premium clothing and fashion accessories.

2. Hotels: ITC Hotels is one of India's largest luxury hotel chains, known for its sustainable luxury and world-class hospitality across cities in India.

3. Paperboards and Packaging: ITC's Paperboards & Specialty Papers Division is a leading provider of eco-friendly paperboard products, serving various industries like FMCG, pharmaceuticals, and consumer electronics with packaging solutions.

4. Agri-Business: ITC is a key player in India's agricultural sector through e-Choupal, helping farmers with market access, technology, and sustainable practices. It deals in agri-commodities like wheat, rice, pulses, and coffee.

5. Information Technology: ITC Infotech, a subsidiary, provides IT services and solutions to industries globally, focusing on digital technologies and innovation.


5. Financial Performance Highlights

ITC Limited Stock Performance:


ITC's stock performance mirrors its strategic market endeavors and stability, underscoring its resilience and value generation in various sectors. The following chart provides insights into the stock trends over the past year.

Key Financial Indicators:


Analyzing ITC's financial health provides a clearer picture of its strategy for sustainable growth. The financial table below illustrates key metrics, revealing the company's profitability, asset management, and overall financial performance in recent years.


6. Key Competitors of ITC Limited

ITC Limited, a diversified Indian multinational company, operates across various industries such as fast-moving consumer goods (FMCG), hotels, paperboards, packaging, agribusiness, and information technology. Here are some of the key competitors of ITC across its major business sectors:

1. Hindustan Unilever Limited (HUL)

Overview: Hindustan Unilever Limited (HUL) is one of India’s largest FMCG companies. Established in 1933, HUL is headquartered in Mumbai and offers a wide range of products across personal care, home care, and food & beverages.

Services: HUL provides products in categories like skin care, hair care, oral care, food & beverages, cleaning agents, and personal hygiene. It has strong brands such as Dove, Surf Excel, Lipton, and Lux.

Market Position: HUL holds a significant market share in India's FMCG sector and is one of ITC’s biggest competitors in the personal care, food, and beverages segments. Its extensive brand portfolio and market reach give it a competitive edge.

2. Procter & Gamble (P&G)

Overview: Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. P&G is known for its leadership in the consumer products sector, especially in personal care and home care.

Services: P&G offers a wide range of products across personal care, grooming, health care, household care, and baby care. Its leading brands include Pampers, Ariel, Tide, Gillette, Pantene, and Oral-B.

Market Position: P&G is a key competitor of ITC in the FMCG sector, particularly in personal care and home care products. Its global presence and strong brand recognition make it a significant player in the Indian market, offering tough competition to ITC’s similar product categories.

3. Nestlé India

Overview: Nestlé India, a subsidiary of Nestlé S.A., is one of India’s leading FMCG companies, primarily operating in the food and beverage sector. Nestlé entered India in 1961 and is headquartered in Gurgaon.

Services: Nestlé provides products in categories like dairy, nutrition, beverages, prepared dishes, and confectionery. Some of its famous brands include Maggi, Nescafé, KitKat, and Nestlé Milk.

Market Position: Nestlé is a formidable competitor to ITC in the food and beverage sector, especially with its stronghold in the instant noodles, coffee, and dairy product markets. It enjoys high consumer trust in India, making it a significant rival.

4. Godrej Consumer Products Limited (GCPL)

Overview: Godrej Consumer Products Limited (GCPL) is a leading FMCG company in India, operating in personal care, hair care, home care, and household insecticides. GCPL is part of the Godrej Group, which was founded in 1897.

Services: GCPL provides products in the categories of personal care (soaps, hair color), home care (cleaning products), and insect control solutions. Its popular brands include Cinthol, GoodKnight, Godrej No. 1, and Godrej Expert.

Market Position: GCPL is a key competitor to ITC in the personal care and home care segments. Its well-established brands in soaps and insect repellents challenge ITC’s FMCG offerings in similar categories.

5. Dabur India Limited

Overview: Dabur India Limited is one of India’s largest FMCG companies, founded in 1884, and headquartered in Ghaziabad, Uttar Pradesh. It is known for its expertise in natural healthcare products and ayurvedic formulations.

Services: Dabur offers a wide range of products across personal care, health supplements, food and beverages, and home care. Its popular brands include Dabur Chyawanprash, Dabur Honey, Vatika, and Dabur Amla.

Market Position: Dabur competes directly with ITC in the personal care, healthcare, and food & beverage categories, particularly with its focus on natural and ayurvedic products. Dabur’s strong presence in rural markets also adds to its competitive advantage against ITC’s similar product lines.


7. Corporate Social Responsibility (CSR)

ITC Limited is renowned for its strong commitment to corporate social responsibility. Through a wide range of initiatives focused on sustainable livelihoods, education, health, and the environment, ITC strives to create a meaningful and lasting impact on communities across India. Below are some of the key CSR programs led by ITC Limited.

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Sustainable Agriculture
ITC supports farmers through its e-Choupal initiative, providing access to real-time market information, weather forecasts, and best farming practices. This empowers over 4 million farmers to increase productivity and income.
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Healthcare & Sanitation
Through its CSR programs, ITC builds sanitation facilities in schools and rural areas to improve public health. The company also runs mobile health services and awareness programs to ensure healthcare access in remote regions.
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Education Initiatives
ITC supports education through infrastructure development in schools, scholarships for underprivileged students, and teacher training programs to ensure quality education in rural areas.
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Vocational Training
ITC’s vocational training programs focus on empowering youth and women with employable skills, especially in rural areas, helping bridge the gap between education and employment.
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Environmental Sustainability
ITC has undertaken afforestation projects, covering over 8 lakh acres, to promote biodiversity and combat climate change. The company’s Paperboards & Specialty Papers Division recycles waste paper, conserving natural resources.
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Water Stewardship
ITC is dedicated to water conservation through watershed development programs, which have helped create irrigation facilities for over 1.2 million acres of farmland in water-stressed areas.

8. Future Outlook and Strategic Plans

ITC Limited has a strong strategic focus on sustainability, digital transformation, and innovation. Here are some of the company’s plans:

1. Sustainability and Carbon-Neutral Initiatives

ITC is committed to achieving carbon neutrality by focusing on eco-friendly business practices and sustainable sourcing.

  • ITC plans to invest in renewable energy sources and reduce its carbon footprint across its operations.
  • The company aims to achieve 100% plastic waste neutrality by expanding its waste management initiatives.

2. Diversification of FMCG Products

ITC continues to strengthen its presence in the FMCG sector by diversifying its product portfolio, especially in food, personal care, and health and wellness.

  • Launching new products in the health and wellness segment, including plant-based foods and organic products.
  • Expanding ITC’s premium personal care and skincare brands to capture a larger market share.

3. Expansion of Agribusiness Division

ITC plans to expand its agribusiness operations by focusing on sustainable sourcing and enhancing supply chain efficiency.

  • Partnering with small-scale farmers to improve agricultural practices and increase sustainable sourcing.
  • Expanding ITC’s e-Choupal initiative to empower farmers with digital tools and access to global markets.

4. Digital Transformation in Operations

ITC is investing in digital technologies to enhance supply chain efficiency, customer engagement, and operational effectiveness.

  • Implementing AI, IoT, and big data analytics to improve manufacturing, logistics, and inventory management.
  • Using digital marketing strategies to enhance customer engagement for its FMCG brands.

5. Sustainable Packaging Solutions

As part of its commitment to environmental sustainability, ITC is investing in innovative and eco-friendly packaging solutions.

  • Developing biodegradable and recyclable packaging materials to reduce environmental impact.
  • Partnering with clients to promote sustainable packaging practices across industries.

6. Global Expansion and Partnerships

ITC aims to expand its presence in global markets by forming strategic partnerships and expanding its product distribution globally.

  • Exploring new international markets for its FMCG brands, especially in South-East Asia and Africa.
  • Strengthening strategic partnerships with global companies for joint ventures in agribusiness and packaging.

9. Conclusion

ITC Limited is a diversified conglomerate with a strong commitment to sustainability, innovation, and digital transformation. With its focus on growth in multiple sectors, ITC offers exciting career opportunities for individuals looking to make an impact in areas such as FMCG, agribusiness, hospitality, and more. Aspiring candidates can prepare for a rewarding career at ITC by aligning their values with the company’s commitment to sustainability, innovation, and responsible business practices.

Key Takeaways for Aspiring ITC Candidates:

  • Research the Company: Understand ITC’s multi-business model, including its presence in FMCG, agribusiness, hospitality, and other sectors. Stay informed about the company's sustainability and digital initiatives.
  • Prepare for the Interview Process: Be ready to answer questions related to ITC’s diverse business sectors and sustainability practices. Prepare for group discussions, case studies, and behavioral interviews.
  • Demonstrate Cultural Fit: ITC values leadership, innovation, and sustainability. Highlight your ability to work in a dynamic and collaborative environment.
  • Stay Informed: Keep up with industry trends in FMCG, agribusiness, and sustainability to demonstrate your knowledge and passion for these fields during the interview process.