Ace Your Square Yards Interview: Everything You Need to Know

Square Yards is a technology-driven real estate platform that offers comprehensive solutions for property buying, selling, and renting across the globe. With a focus on digital innovation, the company has revolutionized the real estate industry by providing seamless online-to-offline services. Square Yards caters to a wide range of property needs, from residential to commercial spaces, and is known for offering integrated solutions, including property financing, legal services, and property management. The company’s global presence spans multiple countries, making it a key player in the international real estate market.

This blog is a complete guide providing students with all the essential insights and information needed to excel in interviews with this company.

1. Square Yards Overview

About

Attribute	Details
Founders	Tanuj Shori, Kanika Gupta Shori
Industry Type	Real Estate
Founded	2014
Headquarters	Gurugram, Haryana, India

History

Early Years (2014–2017):

2014: Square Yards was founded with the vision of simplifying the real estate process by providing an end-to-end solution for property transactions.
2015: The company started expanding rapidly across India and internationally, growing its network of physical offices and launching operations in the Middle East.
2016: Square Yards entered the property aggregation business by partnering with multiple developers and started providing exclusive deals to its customers.
2017: The company integrated with financial institutions to start offering home loans and other financial services, diversifying its value proposition.

Growth and Diversification (2018–2020):

2018: Square Yards launched its real estate property management services and expanded its global footprint into more international markets.
2019: The company secured significant funding, which fueled its continued expansion in property tech, including AI and big data integration for personalized property recommendations.
2020: Despite the challenges posed by the global pandemic, Square Yards expanded its service offerings by moving into virtual property tours and digital real estate transactions.

Recent Developments (2021–Present):

2021: The company launched its first virtual reality-based property viewing tool, enabling customers to tour properties remotely.
2022: Square Yards expanded into the PropTech sector with acquisitions, further solidifying its position as a comprehensive real estate ecosystem provider.

Key Milestones of Square Yards

Year	Milestone
2014	Square Yards was founded with a focus on simplifying real estate transactions.
2015	Expanded network across India and the Middle East, launching offices internationally.
2016	Partnered with developers for exclusive deals and launched financial services with banks.
2019	Secured significant funding, helping expand tech-driven real estate services globally.
2021	Launched virtual reality-based property tours to enhance customer experience.
2022	Expanded into PropTech through acquisitions, becoming a comprehensive real estate platform.

2. Careers at Square Yards

Core Values

Integrity: Square Yards believes in always doing the right thing, ensuring integrity in every transaction and decision.
Teamwork: Success is achieved through collaboration. Square Yards believes in the power of teamwork to drive progress and growth.
Transparency: Open communication with customers and partners is key to building trust, ensuring that all stakeholders are on the same page.
Innovativeness: Square Yards promotes bold ideas and continuous innovation in PropTech, staying ahead in the ever-changing real estate industry.
User-Centric: The company is focused on delivering an excellent user experience, placing the needs and satisfaction of customers at the core of its operations.
Dynamic: Square Yards adapts to market shifts, remaining agile and ready to meet new challenges and opportunities in real estate.

Benefits and Perks

Square Yards values its employees by offering competitive compensation, rapid growth opportunities, and a dynamic work environment, ensuring both personal and professional development.

Source: Square Yards

3. Comprehensive Product & Service Offering

Square Yards offers an extensive array of products and services across the real estate sector, providing comprehensive solutions to meet diverse needs.

For Buyers

Home Loan: Assistance in obtaining home loans from various banks and financial institutions.
Property Legal Services: Provides legal help for property documentation, title search, and compliance.
Real Estate Services: Comprehensive support in finding and buying properties.
Escrow: Secure financial transactions with third-party oversight to protect both buyer and seller.
Vastu Consultation: Professional advice on the principles of Vastu to ensure positive energy flow in homes.
Property Inspection: On-site inspection services to check the condition and value of the property.
Check your Credit Score: Service to check and improve your credit score before applying for a loan.
Buyer Guide: A detailed guide to assist first-time property buyers through the process.
NRI Guide: Tailored property buying services for Non-Resident Indians (NRIs).
Title Search: Legal research to confirm that a property title is clear before purchase.

For Tenants

Online Rent Agreement: Easily create legal rent agreements online.
Rent Receipt Generator: Generate rent receipts for tax purposes or record-keeping.
Packers & Movers: Assistance with moving services for a hassle-free relocation.
Furniture on Rent: Rent furniture for temporary or long-term use.
Home Appliances on Rent: Rent home appliances like refrigerators, washing machines, etc.
Tenant Guide: A guide to help tenants understand their rights and responsibilities.

For Owners

Sell/Rent Property Online: List properties for sale or rent on the platform and attract potential buyers/tenants.
Property Management: Comprehensive management services for property maintenance, tenant handling, etc.
Home Interior Designers: Connect with interior designers to furnish or decorate your home.
Home Painting Services: Professional home painting services to refresh and renovate properties.
Solar Rooftop: Assistance with installing solar rooftops for sustainable energy solutions.
Seller Guide: A step-by-step guide to help property owners sell their properties efficiently.
Valuation Report: Get a professional valuation report to determine the market value of your property.

For Agents

Square Connect:
Free Listing & Leads: Enables real estate agents to list properties and generate leads.
Higher Visibility: Tools to increase visibility through in-app marketing features.
Exclusive Deals: Special deals and higher commission slabs for agents using the Square Connect platform.

4. Group Brands of Square Yards

Square Yards offers a wide range of innovative platforms through its group brands, catering to various aspects of the real estate and financial sectors:

Urban Money:

Urban Money is a comprehensive platform offering property financing solutions. It manages the entire home loan process for clients, helping them choose the right product and ensuring seamless loan disbursement.

Azuro:

Azuro is the largest property management service in India, overseeing key aspects such as finding tenants, conducting background checks, automating rent collection, and managing property inspections during tenant exit. Known for its efficiency and professionalism, Azuro has attracted considerable attention from NRIs and homeowners.

Interior Company:

Interior Company, a subsidiary of Square Yards, specializes in modular furnishing solutions. Using cutting-edge technology, it offers 3D visualization and immersive VR experiences for home design. From designer workbenches to end-to-end logistics management, it provides seamless solutions for all home furnishing needs.

Square Connect:

India’s first and largest mobile-only aggregation platform for real estate brokers and financial institutions. It offers access to a broader inventory, enhancing opportunities and improving productivity for brokers and agents.

PropsAMC:

A leader in data intelligence and asset management, managing over $1.5 billion worth of property assets. It offers SaaS-based solutions for legal, technical, and valuation services, supported by a robust data platform with over 1 million transaction data points.

PropVR:

PropVR provides AI-powered, immersive property experiences using 3D technologies, virtual reality, and augmented reality. The platform enables property developers, architects, and real estate agents to showcase properties virtually, offering 3D walkthroughs and integrated video conferencing for a complete digital experience.

5. Key Competitors of Square Yards

Square Yards is a tech-enabled real estate platform offering a variety of property solutions, but it faces competition from several players in the real estate market. Below are some of its key competitors:

1. 99acres

Overview: 99acres has a strong online presence for property listings, but Square Yards’ advantage lies in its complete end-to-end solutions, which include financing, legal services, and property management through technology-driven platforms.

Services: 99acres provides property listings for buying, selling, and renting across residential and commercial properties. It also offers services like price trends, virtual tours, and home loans.

Market Position: 99acres is a major competitor to Square Yards, with a strong online presence and comprehensive property listings. Its focus on providing detailed property information and data-driven insights makes it a key player in the Indian real estate market.

2. MagicBricks

Overview: MagicBricks focuses on property search and listing services. Square Yards differentiates itself by integrating technology through its PropTech offerings, including virtual reality (VR) tools and AI-driven analytics, enhancing customer experiences.

Services: MagicBricks provides listings for buying, selling, and renting properties. It also offers property-related services like home loans, legal advice, property valuation, and expert insights.

Market Position: MagicBricks competes with Square Yards as one of the most popular real estate platforms in India. Its focus on property search, real estate services, and an extensive customer base gives it a strong foothold in the Indian market.

3. Housing.com

Overview: Housing.com, founded in 2012, is an Indian real estate platform offering a technology-driven approach to property search, buying, and renting.

Services: Housing.com offers property listings for buying, selling, and renting homes. It provides services such as virtual tours, home loans, legal advice, and personalized recommendations using data analytics.

Market Position: Housing.com competes directly with Square Yards by focusing on technology and user experience. Its interactive map search and data-driven tools, coupled with an intuitive interface, make it a strong competitor in the real estate space.

4. NoBroker

Overview: NoBroker operates on a no-brokerage model, but Square Yards offers value-added services like property management, Vastu consultation, and AI-powered tools for both buyers and sellers, making it a more comprehensive platform.

Services: NoBroker offers residential and commercial property listings for buying, selling, and renting. It also provides services such as rental agreements, home loans, packers and movers, and property management.

Market Position: NoBroker competes with Square Yards by offering a no-brokerage model, making it appealing for cost-conscious buyers and renters. Its focus on cutting out middlemen gives it a unique position in the market, especially among users looking to save on brokerage fees.

5. Proptiger

Overview: Proptiger, founded in 2011, is a leading real estate platform in India offering property search and buying services across residential and commercial sectors.

Services: Proptiger provides property search services, home loans, virtual tours, legal assistance, and personalized real estate consulting for buyers and investors.

Market Position: Proptiger competes with Square Yards by offering a comprehensive range of real estate services with a strong focus on customer assistance. Its tech-driven solutions and personalized property recommendations give it a competitive edge.

The company focuses on community welfare, sustainability, skill development, and supporting underprivileged sections of society. Below are some key CSR initiatives undertaken by Square Yards.

Square Yards is committed to supporting affordable housing projects that provide sustainable and quality living spaces to low-income families. The company collaborates with real estate developers and financial institutions to promote affordable housing solutions, ensuring that more people can access comfortable and dignified homes.

Square Yards promotes sustainable construction and eco-friendly real estate practices by advocating for the development of green buildings. The company supports energy-efficient housing solutions and encourages developers to use eco-friendly materials, ensuring that properties contribute to environmental conservation.

Square Yards invests in skill development programs aimed at enhancing the employability of young professionals in the real estate and construction sectors. These initiatives offer training in various aspects of real estate marketing, sales, and technology, empowering individuals to build successful careers in the industry.

Square Yards supports educational initiatives by partnering with NGOs to provide scholarships, school supplies, and access to quality education for underprivileged children. The company is committed to creating a brighter future for children from low-income families by ensuring that they have the resources to succeed academically.

Square Yards contributes to community welfare by supporting healthcare programs that offer medical assistance and healthcare services to underserved communities. The company also organizes health camps and wellness programs, focusing on improving the overall health and well-being of marginalized sections of society.

Square Yards participates in disaster relief efforts by providing financial and logistical support during natural disasters. The company partners with relief organizations to help affected communities rebuild their lives, focusing on rehabilitation, housing reconstruction, and the provision of essential resources.

7. Future Outlook and Strategic Plans

Square Yards is focused on expanding its technology-driven real estate platform, entering new markets, and improving the customer experience through PropTech innovations. Below are some of Square Yards’ key strategic initiatives:

Expansion into International Markets

Square Yards is rapidly expanding into international real estate markets, particularly in regions like the Middle East, Australia, and Canada. The company aims to offer cross-border real estate solutions for investors and property buyers.

Expanding operations into new international markets, providing property solutions for NRIs and global investors.
Building partnerships with international developers and real estate agencies to offer a broader range of properties.

Focus on PropTech and AI-Driven Solutions

Square Yards is heavily investing in PropTech solutions such as AI-driven property search, virtual property tours, and digital property transactions. The company is leveraging artificial intelligence and machine learning to offer personalized property recommendations to buyers.

Expanding AI-driven property search and recommendation engines to improve user experience.
Introducing virtual property tours and digital transaction solutions to simplify the home-buying process.

Growth in Property Management and Mortgage Solutions

In addition to property sales, Square Yards is growing its property management services and mortgage offerings. The goal is to provide end-to-end solutions for property buyers, from financing to post-purchase services.

Expanding mortgage advisory services and integrating mortgage options into the property-buying process.
Growing property management services to include maintenance, rental management, and tenant onboarding.

Partnerships with Real Estate Developers and Builders

Square Yards continues to build strong partnerships with leading real estate developers and builders to expand its property inventory. The platform offers exclusive listings and pre-launch properties to its users.

Collaborating with top developers to offer exclusive real estate listings and pre-launch sales.
Partnering with builders to provide customized marketing and sales solutions for new projects.

Investment in Big Data and Analytics for Real Estate Insights

Square Yards is investing in big data analytics to offer deeper insights into real estate trends, property valuations, and market forecasts. The company uses data-driven insights to help buyers make informed decisions and guide developers in project planning.

Implementing big data solutions to provide real-time market insights and property valuations.
Using data analytics to predict future real estate trends and guide investment decisions.

Enhancement of Digital Marketing and User Engagement

Square Yards is focusing on enhancing its digital marketing efforts to engage users more effectively. The company uses personalized marketing campaigns, social media outreach, and influencer marketing to drive user engagement.

Expanding digital marketing campaigns to target a broader audience, including international investors.
Enhancing user engagement through personalized marketing strategies and real-time property updates.

8. Latest News & Updates from Square Yards

Stay informed with the latest updates from Square Yards, including new real estate projects, technological advancements, and market insights. Learn how Square Yards is transforming the real estate landscape with innovative solutions and global property offerings.

9. Summary

Square Yards is a leading real estate platform in India, known for its technology-driven approach to property transactions and its focus on providing end-to-end real estate solutions. With a strong focus on expanding into international markets, leveraging AI-driven PropTech solutions, and improving user engagement, Square Yards offers exciting career opportunities across sales, technology, marketing, and operations. Aspiring candidates can prepare for a rewarding career at Square Yards by aligning their skills with the company’s mission to revolutionize real estate transactions through innovation and technology.

Key Takeaways for Aspiring Square Yards Candidates:

Research the Company: Understand Square Yards’ business model, including its PropTech services like virtual reality walkthroughs and data-driven property management solutions.
Prepare for the Interview Process: For technical roles, focus on coding, system design, and how PropTech is shaping real estate transactions. For sales roles, be prepared to discuss customer acquisition strategies, market growth, and real estate trends.
Demonstrate Cultural Fit: Square Yards values leadership, teamwork, and innovation. Show your ability to solve real-world real estate challenges, enhance customer experience, and contribute to the company's growth.
Stay Informed: Keep up with trends in PropTech, AI-driven real estate solutions, and global real estate markets. This will help you stand out during interviews by showcasing your knowledge of Square Yards' technological innovations.