How AI is Revolutionizing Digital Marketing: Tools & Techniques

Artificial intelligence, or AI, integrates with almost everything we see around us. Marketing is one of the sectors in which digitalization has contributed the most. Especially in the past 5 to 10 years, the definition of marketing has changed completely with the introduction of new and advanced online tools.

Besides being a wave of modernization, the impact of AI on marketing is an essential step towards entrepreneurship. People have already stepped into the technology landscape, with everyone having a smartphone in their hands. This is one of the major reasons the traditional form of marketing re-incarnated into a new form, called digital marketing.

After many years of evolution, the world finally got introduced to artificial intelligence. This new age phenomenon has gradually started coming to its original form and the impact is seen in various industries including marketing.

In this write-up, we will talk about how AI is revolutionizing the world of digital marketing and its tools and techniques.

The Role of AI in Digital Marketing

AI is a new-age term, but the way it molds digital marketing to cater to the demands of a new-age user base is commendable. The following points will help you understand the role of artificial intelligence in digital marketing.

1. Integrating AI with Voice Search

Voice search has become a common way of seeking answers from the internet. Today, almost every mobile phone has an in-built voice assistance. This helps users get answers to their questions or queries by speech rather than typing the whole thing.

All thanks to AI, now if one has to look for a digital marketing course or a digital marketing job near him, he has to simply say it on the mobile phone. And like that voice search became one of the essential tools in the digital marketing world.

2. Using AI for Local language processing and Localization

Setting different languages manually on a website for each country is exhausting. But what if your potential customer is not from your country? Here comes the role of AI. With the help of NLP or Natural Language Processing, it generates region-specific content in different languages. This allows the local users to consume the content in their native or local language.

Artificial intelligence is now widely utilized in creating different forms of content for social media platforms. Many tools, like the famous Chat GPT, allow people to generate written content and visual content in seconds. This helps create social media content in bulk and upload more of it on social media platforms.

4. Personalization

Personalizing the feed based on the user behavior is one of the most essential roles of AI. Take the example of Instagram and YouTube algorithms; viewers get recommendations based on their previously watched content. Similarly, integrating AI with an app works as a digital marketing tool for your business, increasing overall sales.

5. AI Chatbots

AI in the form of chatbots is one of the first digital marketing tools backed by AI. This concept has revolutionized the whole customer support experience for end-users and businesses.

Now, with the help of AI-powered chatbots, it has become a piece of cake for users to inquire about their query on a website at any point. This reduces the workload of an actual agent and gives customers the surety of 24x7 support.

Key AI Tools in Digital Marketing

Check out our list of the top 5 AI tools used in digital marketing:

Chat GPT: Chat GPT lets people generate content (visual and written) in seconds, which they can use for online marketing purposes.
GA4 or Google Analytics: The advanced analytics tool from Google enables the business to get a deeper insight into human behavior to implement more calculated and data-driven strategies.
Canva: This designing tool is now AI-powered, which allows experts in the field to create eye-appealing graphics and images for social media platforms.
Copy.AI: Similar to Chat GPT, this AI-powered tool is famous for creating blog posts, marketing copies, and product descriptions as per your requirements.

Techniques for Leveraging AI in Digital Marketing

Here is our curated list of techniques for leveraging AI in the realm of digital marketing:

Social media marketing is one of the most essential elements of digital marketing. With AI tools, one can easily identify market trends and create strategies accordingly.
Strategies like automated social listening, sentiment analysis, and Ad campaign optimization are most effective.
With such strategies, AI can understand the users' sentiments on social media platforms through their conversations and analyze ad performances to implement strategies accordingly for high ROI.

Personalized Content Creation

Use AI to create content that the users connect to. This will eventually increase leads for the business.
Use tools like GPT-4 to generate blog, article, and description-like content. As a bonus tip, you can consider paraphrasing the AI content and giving it a human form to make it Google-friendly.
Consider AI models like Sora to generate videos and save the time of the video editors for other long-form content.

Email Marketing with AI

Email marketing is still an effective way to introduce and promote your brand to potential customers.
AI can analyze the preferences of consumers and run email marketing campaigns on its own.
The A/B testing by AI will enable it to understand user behavior better and plan email marketing accordingly in the future.

Predictive Analytics

The user preference keeps changing, and it is difficult to catch up with that as a human every time.
Artificial intelligence analyzes the user’s historical data and creates future strategies accordingly.
Working on small details like ensuring the customer doesn’t unsubscribe from the services, AI offers discounts and other special benefits to retain them.

Challenges in AI-driven Digital Marketing

Here is the list of challenges AI-driven digital marketing brings with itself:

Data Privacy

AI relies on user data which brings out the concern for data privacy.
As an entrepreneur, one should always be transparent with the users' data.
Every business should avoid false practices, like collecting information without getting proper consent from the users.
Implementing high-end security measures to protect privacy should be prioritized to enhance the brand’s goodwill and reputation.

AI Biases Can Spread Wrong Information

Artificial intelligence gives answers based on the data it collects from the internet, irrespective of whether it is updated content.
Based on previously stored knowledge, AI can give biased ideas and implement them in marketing.
Ensure that AI data used in marketing is fair. For this, one can perform regular auditing procedures to ensure everything is in check.

Oversights Remains Critical

AI is still in its learning phase and cannot be trusted blindly, and there is still a need for human involvement.
Sometimes, one doesn’t require just the facts; they also need emotions backing it. AI is unable to do it, where it can only provide knowledge based on the data it collects without human connection.
Train AI to generate content that resonates with real human emotions. Marketing is first about building human connections and second about solving a problem.

Upcoming AI Trends for Digital Marketing

AI will come to its original form in the upcoming years, check out our list of future trends of AI that will change the concept of marketing forever:

1. Generative AI

We all got introduced to generative AI models like GPT4. The AI tools help digital marketers generate content with just a prompt. However, this is just the beginning because, besides writing content, the GPT4 has already learned the creation of images and videos. With each update, the tool brings massive updates, so keep an eye on this tool in the future as well.

2. Conversational AI

Conversational AI devices and tools like Alexa are the future of technology. Such tools have emerged as the most technologically advanced way of user and brand interaction. With upcoming updates, Google Assistant, Siri, and Alexa-like technologies will bring a new revolution in the digital marketing industry.

3. AI-Powered Pricings

As the demand increases, the price increases. This concept has already been announced as a universal truth. The notion will remain the same, but in the future, AI will completely control the pricing sector in the market.

The speed with which the AI detects the change in trends and adjusts prices accordingly will be a sight to see. AI-based prices will also lead to discounts and other exciting offers based on the customer's purchasing history.

4. Improved AI-based Video Generating Apps

Many tools already exist in the market capable of generating videos. The only problem is that they don’t create enough polished content. The updates and improvements are in process, and the future of AI models like Sora will blow everyone’s mind.

Soon, the quality of the videos that Sora-like tools create will improve, for which the major updates are expected to run on prompt engineering.

Final Words

In this article, we discussed how AI has revolutionized the digital marketing industry. From its role in digital marketing, key AI tools, and challenges to upcoming trends that you should look for, this guide gave you all the insights. If you are looking forward to entering the digital marketing industry with a high-paying job then you should consider a digital Marketing Course.

Digital marketing is an ever-evolving world of opportunities, and making a career in it will be a fruitful decision from all aspects. Learning digital marketing requires a practical approach. A digital marketing training institute like Skill Waala can be the right choice for you. Here you will learn under the guidance of industry experts and get a free internship in a reputed IT company.