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About
I am Geetanjali and I am currently working as Deputy Vice President with Angel One Ltd which is one of the leading stock broking houses in India. I did my engineering from M.I.T, Manipal in electrical and electronics. I have 7+ years of experience in Data science and I am very passionate about this field and love to keep close watch on anything ne
Experience
experience
Angel One Ltd
Deputy Vice President- Digital & Analytics (Full time)
1 Jan 2020   -  Current
Working on Revenue Planning and strategy to achieve business growth (Reporting into CRO/CSO) • Heading and mentoring three verticals which comprise data governance and Digital Analytics, Business strategy & Planning, and ML/AI • Owning entire marketing-campaign data Platform which is powered by Advanced analytics and ML techniques • Building new strategies for emerging businesses till it goes live • Analytics side of the organization - wide NPS to understand who are our promoters & detractors and what are they talking about us to improve the customer journey and eventually attract business growth • Ensuring Customer service/business verticals is equipped with the right data to help them function well • Liaisoning with vendors as and when required

experience
Nearby Technologies
  • Head - Data Science (Full time)
    1 Sep 2019   -  31 Dec 2020
    - Working with the Co-founders and directors of the company in building a robust sales strategy to expedite sales and growth of the company - Heading and mentoring three verticles which comprise of data governance and business analytics, MIS and machine Learning - Actively involved in data enhancement strategies and leveraging the same to back business effectively - Effectively driving due- diligence for investor's relationship - Marketing analytics support for in-house marketing Team (A/B Testing, campaign management, targeting, user retention, cross-selling, customer-engagement and etc) - Working with Sales unit to drive it efficiently - Ensuring Customer support vertical is equipped with the right data to help them function well
  • Manager - Data Science (Full time)
    14 May 2018   -  31 Aug 2019
    - Have set up the entire data science practice from scratch (from setting up servers and big data infra using GCP to recruitment) - Driving product growth by effective customer retention strategies using advanced Machine Learning - Process set up for standardized data processing and warehousing - New product development along with improvements and enhancements to existing products - Developed a fraud analytics framework to mitigate risks in our business - Heading credit model development for a new line of business targeted towards SME loans - Effectively driving many initiatives which will help the firm to grow using the power of data - Managing a team of 12 SDS and DS

experience
Impact Analytics
Senior Data Science (Full time)
16 Oct 2016   -  11 May 2018
-Worked with a US based retail organization to optimize their Promotion campaign using machine learning algorithms -Derive factors that affect sale promotions like cannibalization, halo, affinity, pull forward and effect of advertisement using different analytical techniques and method -predictive modelling to estimate sales in coming month and decide which promotion will work well and which will decrease the margin based on past data. -Helped the front end team in understanding the data schema to optimize data fetching in future. -Created APIs to act as a bridge between R server and web portal with minimum latency -Point of contact to communicate between data science and back end teams for smooth process. -Successfully build and deployed patient churn and reduced engagement model for US health care client -Worked as key analytic resource for IA-Test and Control product.

experience
Marlabs
Data Scientist (Full time)
16 May 2016   -  14 Oct 2016
- Core member of the data sciences team and contribute to the products, consulting & R & D Initiatives. - Interacting with clients/ prospects to understand their business requirements - Translate business requirements into analytics solutions - Build predictive models using machine learning techniques - Present Key findings and insights to stakeholders On the product side, - Owning up the end to end machine learning platform(mAdvisor) - Create algorithms to be incorporated into the product - Work on the product road-map - Research on emerging areas that might enhance product reach

experience
Chillr( Now True caller)
Data Analyst (Full time)
1 Sep 2015   -  1 Sep 2015
- Chillr is a mobile App that lets you send money directly from your bank account to anyone in your phone book without having to know even their account number. We work closely with leading banks to make payments super simple, secure & instant - Working with Data analytics team of the company to generate and analyze app data. - On the job training to tools like SPLUNK, Google Analytics, RJ Metrics, Crashlatics, R studio, etc. - Analysing user behavior via cohort analysis, Red-Blue analysis, Invite-earn analysis, time-frame analysis. - Have done Predictive analysis (Supervised as well as an unsupervised model)- Regression, Time-series analysis, clustering and etc. - Red-Blue analysis, Invite-earn analysis, and time-frame analysis were developed by me to improve customer retention. - Analyse trends to develop customer acquisition strategy and planning. - Have conducted successful campaigns with the help of my entire team and achieved desired repeat rates and win-backs. - Help the team achieve various milestones as transaction count increased by 150%, repeat users increased to 32%. - We achieved various milestones in a small span of time. In December 2015 Chillr earned the tag of Best iPhone app for the year 2015 and completed transactions worth INR 100 crores. - Proficient in MS-excel, R and various analytical tools. - Setting up DB in PostgreSQL.
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Education
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Indian School of Business (Hyderabad)
Master of Business Administration (M.B.A), Marketing, Finance and Strategy2022

education-img
Manipal Institute of Technology, Manipal
Bachelor of Technology (B.Tech), Electrical and Electronics 2015
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Skills
Data Science and AI
Coding / Programming
Data Mining
Data Analysis and Visualization / Data Analytics
Google Analytics
Business Analytics
Aptitude
Accomplishments
Certifications
Data pros- India’s top data scientists  
Issued : Dec 2018
IA-Hackathon winner  
Issued : Jan 2018
Projects
mAdvisor( cognitive computation engine)  
Completion Date : Jul 2016
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Languages
English
Hindi
Spanish
About
I am Geetanjali and I am currently working as Deputy Vice President with Angel One Ltd which is one of the leading stock broking houses in India. I did my engineering from M.I.T, Manipal in electrical and electronics. I have 7+ years of experience in Data science and I am very passionate about this field and love to keep close watch on anything ne

Reviews

Great Session Thank you ma'am
Thank you mam for this great session
Thanks mam for guidance
Thanks for guidance mam

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 5
Thank you so much mam for your session. U have made so interactive than any other person till now
Thanks for the lecture