Carbon Finance Course: Prof Amit Garg, Prof P.R. Shukla (Grade: B+)
Completion Date : Nov 2014
Objective: To analyse the feasibility of Green Buildings in India
- Conducted cost-benefit analysis for the various green facilities vs non-green - including energy costs and units saved
- Looked into various rating agencies and working examples of green buildings in India and globally to derive Live exa...Expand Economics of Strategy Course: Prof Rakesh Basant, Prof D Karthik (Grade: A-)
Completion Date : Aug 2014
Objective: To analysis strategic aspects of Google’s development of autonomous vehicles
- It included analysis of the autonomous car industry segment, Google’s entry in the driverless car space, innovation and technology at Google, Google’s diversification strategy and potential partnerships to devel...Expand Managing Luxury Business Course: Prof P.K. Sinha (Grade: B+)
Completion Date : Aug 2014
Objective: To understand the manufacturing and distribution aspect of luxury products by studying it for Gaurav Gupta – a very famous fashion designer who sells under his own private label
- Analysed core of the brand, along-with the motivation of the designer to launch the label
Public Finance Course: Prof Prem Pangotra, Prof Ravindra Dholakia (Grade: A-)
Completion Date : Aug 2014
- Wrote an Issue paper on Food Security Act, analyzed issues related to its implementation in the current format
- Discussed cash-disbursement vs subsidy, analysed both the formats and gave views/recommendations
Seminar on Brand Management Course: Prof Abraham Koshy (Grade: A-)
Completion Date : Aug 2014
Project Objective: To analyse positioning opportunity for Amul Crème Rich ice-cream, the new premium ice-cream offering by Amul
- Analysed consumer preferences and attributes associated to ice-cream by conducting blind test and pictorial mapping
- Gave a recommendation to position the product...Expand Pricing Course: Prof Arvind Sahay (Grade B+)
Completion Date : Jul 2014
Project Objective: To analyze whether only interest rate change would motivate customers to open account with a Bank (used Yes Bank here)
- Analysed what factors are important for a customer to open an account with a particular bank and compared is with interest rate
- Our analysis included using conj...Expand Business Research Methods (BRM) (Grade A-)
Completion Date : Jan 2014
- Conducted extensive and detailed market research and analysed expansion scope of Set Wet deo (Marico) to launch exclusive deo range for women
- Analysed various parameters/attributes consumer looks for in a deodorant, and formed market launch strategy based on the parameters