About
In June 2014, I built the in-house digital marketing team at Embitel Technologies from the ground up. The SQLs contributed to more than 50% of the organization's revenue.
In March 2020, I began a new journey at UST. As a Senior Campaign Manager, I collaborate with diverse teams across the US, India, Spain, and Australia to strategize, launch, track performance, and optimize global and regional ABM campaigns.
Conducting primary and secondary research, defining target audiences, creating buyer personas, and crafting message pillars and content strategies are the levers of my campaign planning approach.
Search ads + SEO (Google), Social ads (LinkedIn), Display ads(Google + Demandbase), Content syndication, In-person and online events + webinars, and Email nurture are the levers of my marketing mix.
I am also a weekend Digital Marketing Coach and a Career Mentor. I have nurtured the journey of 2000+ learners (and counting) through Ed Tech platforms like Board Infinity, Testbook, Vmentor.ai, Kraftshala, and Stoa School.see more
Experience
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration (MBA)2013Vivekanand Education Society's Institute of Technology, Mumbai
Bachelor's degree2008View All
Skills
YouTube Marketing
Google Analytics
Email Marketing
Social Media Marketing
SEO
Digital Marketing
sem
Marketing Campaign Management
Search Ads
Accomplishments
Certifications
Projects
Go-to-Market & Web-store planning ,E-commerce client of 360 Degree Business Consultancy
Completion Date : Jul 2012
Developed Go-to-Market business plan & strategy for the launch of E-commerce business of Gardening products.
Collaborated with consultants of 360 Degree Business Consultancy during Client Meetings to understand objectives & expected outcomes.
In co-ordination with consultants, our team worked on following action items:
1.) Market analysis & segmentation
2.) Target audience analysis
2.) Recommendations on Payment Gateway implementation
3.) Recommendations on Website look & feel (Heavy-show v/s Clean-jerk design)
4.) Competition analysis & benchmarking of popular E-commerce websites (parameters - User navigation of product catalogue, various widgets on website, social media plugins and more)
Publications
Castrol Cricket “Clings” Fans To Social Media For The Epic India Pakistan Clash At The ICC Champions Trophy
Publication Date : Jun 2013
Mountain Dew Engages With “Dew Or Die” This IPL
Publication Date : May 2013
Pepsi Gets The Youth Talking On Social With “Oh Yes Abhi” Campaign
Publication Date : Apr 2013
Beyond the three F's (friends, family & fools) : Now strangers can help raise the Moolah !"
Publication Date : Oct 2012
"A Farewell that wasn't"
Publication Date : Feb 2012
"Spark (th) the Movement, Rise (th) the Brand: Advertisement 3.0"
Publication Date : Oct 2011
"The Fall Of The High-Rise Malls"
Publication Date : Sep 2011
About
In June 2014, I built the in-house digital marketing team at Embitel Technologies from the ground up. The SQLs contributed to more than 50% of the organization's revenue.
In March 2020, I began a new journey at UST. As a Senior Campaign Manager, I collaborate with diverse teams across the US, India, Spain, and Australia to strategize, launch, track performance, and optimize global and regional ABM campaigns.
Conducting primary and secondary research, defining target audiences, creating buyer personas, and crafting message pillars and content strategies are the levers of my campaign planning approach.
Search ads + SEO (Google), Social ads (LinkedIn), Display ads(Google + Demandbase), Content syndication, In-person and online events + webinars, and Email nurture are the levers of my marketing mix.
I am also a weekend Digital Marketing Coach and a Career Mentor. I have nurtured the journey of 2000+ learners (and counting) through Ed Tech platforms like Board Infinity, Testbook, Vmentor.ai, Kraftshala, and Stoa School.see more
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